Purpose: This blog is to inform you about the daily progress of my internship. The purpose of the internship is to learn from a senior graphic designer about design, production and digital work. Learn how to use many machines and techniques important to production and design work.
Relating to internship
Who: Eastern Idaho Technical College. Robert Bodily (vince bodilys cousin) the media services manager.
What: Work as a junior graphic designer and office assistant for Robert Bodily.
Where: Cross from mall in Idaho Falls
When: Fridays 8:30-5:30, Jan-Apri 2014
Why: Robert does all the colleges print/digital media and design work.
December 2013: 1 hour
Met with Robert at ITECHs media center to see the work space I will be using and meet Robert and related employees. I received a glimpse into what I will be doing and equipment that will be used. There are many tools I have never used before and ones that would make alpha graphics drool. There are few employees but they are effective. Learned the purpose of the media center is not to make money but to save money. They charge pretty much cost of materials. They are to save the school and students money. They are responsible for all of the colleges print media besides text books. They do what University Relations does merged with Alpha Graphics. They do everything from business card updates to posters to laminations. When possible they will save design work for me to do. I am very excited to try the production toys and do real work. Showed Robert my portfolio and resume so he could see where I stand. Let me know I would like to learn some photography and where I stand in design. Later in the semester will see what suggestions he has for me and my best pieces.
January 10th: 9 hours
First work day.
What did I do: Student body picture plaque. Get set up with the college. Several odds and ends assisting in around the shop.
Robert had taken pictures of the student body presidency and the mascot previously. They selected the pictures wanted. Media services had before created a 2d plaque with a picture and the window and metal name plate were vector created and looked like an illusion. From 10ft away at a glance it was believable that it had a 3d picture window and metal name plate. My task was to touch up the 4 pictures selected and recreate the plaque and window they had made in the past. It was a lesion in light and shadow for both. The window border was rectangles with a few shadows and not to difficult in Illustrator. The name plate was more tricky and involved bevels and drop shadows in photoshop. I combined them onto the plaque. I placed the images slightly higher than centered so it didn’t feel like it was falling. It turned out well. It was a lesion in illusion of 3d with 2d vectors. This took me a few hours between all steps. We did a test print made a few adjustments to things a kerning and slight alignments and printed out the final copies for the client. Robert was pleased with my work and a great mentor. He gave me a task but allowed me to complete as I saw best. He gave good advice about minor things he had not stated before. He allowed me to make mistakes and ask for help when needed.
They have a “digital press” which is the biggest printer I have seen in my life. It looks like 3 joined printers. It can double side, collate, click count, fold, hole punch and may do my taxes all in one machine. It is a machine alpha graphics drooled over and was going to see theirs in action to consider getting one but something came up and they could not come. Im very impressed by the machinery. Not because many are new or fansy but because they are like indesign in that they can auto mate many things and save a lots of time. I spent the rest of the day getting to know various things around the shop and assisting with odds and ends.
I learned the importance of time management. The client was only going to pay a few dollars for all the 20 prints which is cost of printing. The purpose of the media center is to save money. As such they are already getting an amazing deal. As such I dont feel bad only working on it a few hours instead of days. They paid cheap and wanted something average. They would be back next year for the same thing. It was student photos that would probably not be mounted on the school wall for years. If they wanted something flawless they would have intended to double mount it with a metal name plate. They wanted the by the very nature the cheap imitation and that is what we could afford to provide them as quality and time spent on it. I felt it was a good lesson in weighing the product, client and pay. If they had spent hundreds I would have had no problem spending my entire shift on it. As they spent under 10 I didnt feel right dedicating all my time to this from a business point of view.
Robert is a bishop and a very nice man. Showing me lots about customer relations we interact with many people.
January 17th: 9 hours
What did I do: Cut spines off of books, spiral bind, shrink wrap, burn dvds, scan to USB, create business card, deliver to book store and start to disassemble photo machine.
Learned to industrial size paper cutters. Large and just as tough. It can set the depth and clamp. The older one is for things that could damage or wear out the blade. The blade is expensive but much less than the new machine. The new machine you 10 key the depth instead of a wheel. A laser shows exactly where it cuts. Then clamps very precisely. A plastic window is lowered and it cuts quite with one fluid motion.
Used a high tech copy/scanner. It could scan both sides and print double sided. Scanned right to pds and was amazed it could scan both sides in 1 second. I burned them onto a dvd. They have a machine to mass produce burning. It has a arm connected to a standard computer tower. It grabs the disk when its done, puts it in a stack and gets an other blank and it can also print labels for them.
Did my first spiral bind. Learned how to align the paper and match the width of the book. A machine with rubber rollers spinned and helped put the spirals on quickly. It was hard to control at first but with time I will get used to it.
Used a shrink wrap machine. It was much more complicated than the alpha graphics way but much faster than a heat gun. It was this strange gill looking machine with fans and heating wires. When you hold the door down it turns on the searing wire and the fan sucks the air out through small holes made with a perforation disk. It only took a few seconds opposed to a minute. It was so fast you had to release it before you needed to as it would keep shrinking for a moment. After a few stacks of paper became very comfortable with it.
Did a photo shoot for a clients business cards. Got some experience with the photo room. The client was very self conscious so Robert did the photo editing on this one and showed me a few photoshop tricks. Namely a new way to cut out around lots of hair frizzy hair and a few plug ins they had. Learned the value of a good plug in even though some are bad.
I did the business cards for her. I sketched layout and got to work. Her position is unique and allows her to have cards that dont follow the schools system. I experimented with several layouts. Tried to stay as true to the colleges card system to keep the feeling of it being related to the rest but different. Made sure to include all her information and the several logos she requires which did limit the designs for use of space. Did one with and without the photo she chose and an alternate layout. I had to sacrifice space to have no bleed. This allowed for 1/3 more cards per sheet and would save lots of money instead and only lose 1/8 on each side of the cards. Again a lesson is saving money. By the end of the day she emailed us back about the proofs we sent. She and her boss were impressed by them and liked them a lot.
Both weeks I got the impression the clients were both not picky probably because of price and not visually picky. I guess I got lucky with the upside of visual ignorance these times. I have worked with other clients who are painfully picky and yet don’t know what they want. In the copy room is a hilarious picture of an 90’s mac desktop. All the menus relate to work environment and probably the dilbert comic strip. The one pulled down showed such things as save weekend, read bosses mind, change bosses mind, undo mistake and other things you wish you could do with a click of a button relating to work. I relate to it. Im learning a lot of little things. I will have pictures of my produced work for the future. Learning the difference between a client who is visually minded and one who is not. One who is not and who is not paying much you simply cant afford the money or time to have perfection. If they want better work they need to pay more. A client pays for a cheap product and you cant afford to give them much more than that to stay productive. Learning business decisions like that which are hard to me to describe without sounding lazy or cheap. They get what they paid for more but actually get a lot more than that as they are pretty much getting free design work and just paying cost of materials. This is very different from BYUI where every department pays other departments a reasonable price for the services it provides as University Relations or Soap Box as each department has a tight budget and each is trying to get ahead. The mentality is completely different at ITECH.
Here are several of the versions we presented to Katie for her business cards. It was interesting having to work with the schools system but also having to make this different than their normal cards because she has a unique position where she can have unique cards that do not need to match the rest. We wanted to show her 1 without a picture just incase she felt self conscious. She decided on the top one.
Here is the shrink wrap machine. Its uses heated fans to pull the air out and shrink the plastic around the objects. There is a heated metal wire that sears the plastic off of the roll. There is a small perforation wheel that allows the air to be pulled out of the package. The drum can slide to more easily allow different sizes of objects to more efficiently use the plastic. Its interesting ive never seen one before even at places like alpha graphics. I suppose they dont do enough to justify it.
January 24th: 9 hours
What did i do? Cut “parent” sheets down to fit in standard paper box sizes.
I do other things today besides cut paper but fairly small as far as design goes. Things like update the information on this or that brochure or business card.
Today was about learning the equipment. There was little design work today and found other things around the shop to do. Robert had an order of parent sheets come in. Parent sheets are very large sheets of 22×17 paper. They purpose some of their paper at these huge sizes to save money. They cut them down to 11×17 or again to 8.5×11 depending on which paper it is. There were many cases of this and it took a while to do them all. After cutting each to the appropriate size I sorted them into standard size paper boxes and organized the paper room. I also restocked the copy room and learned about different papers and their uses.
This is their older paper cutter. They have had it for many years and only got a newer one a few years ago. Its probably cast iron and if it fell on you would probably crush you like a bug. It also extremely durable and looks industrial in nature. It can cut through about 1 phone book at once. Its about 3ft long. Its now used for cutting large quantities of paper to save the blade on the newer machine and also to cut off spines that could have staples or hard objects in them. We only use it once in a while.
The wheel is turns and claps down on the paper. There is a lever with a ball on the end on each side and both must be pulled at the same time for it to cut. This is a safety feature because it could easily dismember with is hydraulic cutter. Its loud but very effective. Its great for cutting down parent sheets and other large sums of paper mostly for the copy room and lower quality paper.
Here is 1 of the paper storage rooms. Its primarily for the standard low weight paper that can be bought in bulk. The opposite wall is similar to this. The front row of shelves move along the floor allowing to have 3 moving shelves in front of 4 behind it. I like learning how to organize the shop and how inventive they were with their space. Here I stacked the cut parent sheets and put 1 copy on the out side to by eye know which size and color is in each one. This is enough paper for the next few months but you cant see it all from this picture.
January 31th: 9 hours
What did i do? Made a sign for a department and produced it.
One of the short classes was for assistance with medication. Its on a several week cycle and often its participants have never been to the school before. The problem they were having is that despite the school having maps and clear numbers people kept getting lost finding it. Partially because its not in the medical building. Robert and I med with the teacher in charge and learned of the students difficulty. She told us what her needs what and asked for suggestions. I let Robert lead on his suggestions first then added any after. We discussed sizes and colors and what information to put on it. We then went back to the media services and discussed a bit more what my plans would be to start on it. I then was charged with coming up with doing the majority of the design work for it. After sketching and some rough drafts I showed Robert and shared my thoughts on some potential things we could change and potential problems to address before I went any further. I had wanted to know how they would be displayed. The location they were to go didnt have any way to mount it from the ceiling and we decided on taping them to the wall with self adhesive velcro. That would allow them to be removed if ever needed and if bumped instead of being torn off would fall off.Assist with medications- banner- RIGHT
This is the digital file. After sending a few versions to the teacher of what they would end up looking like it was approved. Crop marks were added and it was decided it would be mounted on white foam core. This was a bit tricky to visualize because it would be a dimensional object. We made 1 full mock up and showed the teacher then went and made the rest of them. They needed to be put in the halls. There were 5 of them total on walls. Some pointing right and others left. This made slight adjustments to the text placement. We had to make sure they were seeable from the distance and at eye level with nothing else around to distract. After all that we put the velcro on and mounted them on the walls.
Here is the cutting table. The end 3ft can be expanded but that would make it even more huge than it is. There are many boards of foam core. We use the sticky back ones and Robert shows me how to use them. This is my first experience using them and have not seen it done at alpha graphics doing it in the back room. It did take a bit of practice. The paper and foam core had to be very clean to glue well and any debris would make bumps and show up. There were a few tricks I learned. Here is the finished one I made. I mounted it then trimmed it. I learned that foam core can seem to have a grain to it and if not carful the edge can tear.
February 7th: 9 hours
What did i do? Spiral bounds books for classes and hole punched.
I learned to use the hole punch machine. It punches 1 hole at a time but can do an entire phone book at once. This is for big things other wise there are the normal deck top ones. The media services does most of the text books for the school. We do everything but hard binding. Most of the teachers make or used teacher made manuals. This is because its a technical college and most of it is hands on and personal explanation of procedure.
This machine has spots set up for the distances of holes in paper. We do a test page to make sure the distances are correct. We put a fresh sheet of chip board down. This saves the wood from being worn out faster. Also it machine can burn the wood which starts to smell and the chip board is disposable and more forgiving. There is a wooden slate below it that can be changed out but this helps it last longer. You punch it then move it to the next spot and do again each time being carful to make sure it doesnt move.
You turn it on and hold it down for a short time. If held down too long it will burn the wood. The smooth tube in the middle is hollow and spins and cuts through the paper. It is also sucking the paper up into a bag attacked to the back.
This machine had dozens of pins that punch though the paper maybe 1/2 inch thick at a time. You need to adjust where the paper sits with the guides to make sure it punches evenly on both sides and sometimes have to take pins out so it does not punch the edge of the paper. Its gets clogged up quickly. After doing a class room of books its time to clean it out. The tray pulls out and dump out the small circles of paper. Then use the shop vac near it and clean it out more. Spiral binding is among the most done none print job we do here.
Here is the spiral machine that ive never seen any where else have. Its simple in theory but takes learning and practice. There is a hard rubber drum that spins. You hand start the first few spirals. In front its curved so you can stand the booklet on the for edge to allow it to get its curve. You then hold it firm but not tight and turn the rollers on and let them spin the spirals on. It sounds simple but generally takes a few bumps on the rolls to get it on all the way. Its a balancing act between pushing so hard the roller stops and so soft it do nothing. It takes just the right amount of pressure and is much harder with things the thickness of phone books. After doing if for hours I became decent at it and could with smaller books hold it on and not have to pull off and readjust.
February 13th: 9 hours
What did i do? Cut down legal paper. Learned to pad paper and make scratch pads.
Often the school receives donations from the idaho falls regional staple. Its mostly slightly damage product and also things that probably they dont want any more. Its alot of paper but other things also. They seem to be phasing out legal size paper and donated many reams of it. I was to make them useful by cutting them down to 8.5×11. I used the newer cutter for this.
Much of the outer paper was damaged and dirty. Some of it was of no use and disposed of. Much of it we could cut off the bad edge when trimming it down. Much of the paper was coming out of the wrappers. It required the jogger. A simple but effective tool. You set the paper in and turn it on and gently paper the paper into being even with the rest. It shakes and jogs the paper into conformity. This was done with a few other jobs but a lot for this one. We use this when its large amounts of paper that is not aligned. Other wise you do the normal stacking and tapping the paper against the table until it all fits.
Here is there new paper cutter. Its only a few years old and its one of their 2 babies in the shop. As such when possible we try to use the other cutter for large jobs. Both cutters have a wooden perpendicular straight edge. It serves to a small degree the same purpose as the jobber. You gently pat it against each side a few times and make sure it is squire in the tray. The clear lid is closed and you hold down 2 buttons to make it clamp the paper then cut it. The laser guide is extremely handy. The other cutter its more of knowing what measurement you want to do and adjusting it to it and maybe clamping and adjusting and reclamping. This one you can punch in the back gage number and it moves to that and you can visually know its where you want it saving you time. The blade is even sharper than the old one and very accurate. For big jobs you can program it to do cut 1,2,3,4 ect. Media services saves money by repurposing materials when possible. We now had stacks and stacks of 8.5×3 strips and not sure what to do with them yet.
Remember all those strips of legal paper? We found a purpose for them. Robert before had showed me some of the scratch pads they had made with paper less than 8.5×11. This was a good size for it. Its unlike anything ive ever done and didnt know they were so easy to make. Over the next few weeks I will be making batches of this when things are slow. I have already done it one time but this is much bigger and harder.
This metal cabinet looking thing is for padding. The paper is jogged and cut to size and chip board or similar hard paper is used as the backing for the scratch pads. We did use thicker gloss paper because we had it. It ended up failing about 1/3 of the time as its glossy and thinner it had trouble absorbing the glue and some times would not get enough glue and fall off. The chip board is thicker and more absorbent which both help the glue set into it. You can see the chip board as the brown slivers every 1/4 inch or so. All the paper is stacked with backings and stacked into piles. Its preferable to only do 1 stack so you can more easily control it. You clamp the paper down on both sides and turn the screws for tension. When more than 1 stack its harder to get even tension and the glue to work the same. I learned about capillary action which is like a stray where but smaller where the fluid can move between 2 touching objects. That is why the clamps are used so the glue does not spread to the inside of the paper but just sit on top. Paper is set below and above the stacks to keep glue off of the metal stand. The paper is set in flush against the back then the metal board comes down and is clamped in place. Then the back is removed.
Here is what the paper looks like before its put in but in stacks. The glue is padding glue and takes about 1 hour to dry. The glue is brushed on sort of thick and allowed to dry. The black tool has a flat bar coming out that can be adjusted. This is to assist in getting the same thickness of stacks of paper. The small end is hard to see but is tapered. You push it into a stack of paper and it slides between the sheets and gets the same amount each time. The flat blade is a padding knife. Its a glorified butter knife. Its a simple partially sharp edge.
Here is a stack of scratch pads I made after a few batches of padding. The padding knife is pulled towards the glue edge and used to separate the pads. Its takes a little while but is simple. This is where you see how you did buy if any sheets comes loose and how even the glue was. The glue needs to be thick enough you cant feel the texture of the paper. We do various sizes. Dont know if we made any money by making them but they are not hard to make just takes a little time. We give them out and I get to take some home. The tutoring center sees some and has us make some of specific size for them and some with grid paper for specifically for math. Its good to know your work has gone appreciated and that there was a need for it.
February 20th: 9 hours
What did i do? Burn dvds and do odd jobs.
I learn to use the dvd burning robot about the digital press. Burning disks is not anything special except when you need to make 50 copies for a class and dont want to be there every few minutes to restart it. Equipment may not make you a better designer but its important knowing the production side of things as this is what most designer start out doing. I enjoy getting to do projects from start to end and little of everything. Its not eh same thing every day.
This machine is several in one. Empty cd/dvd go on the right side. The arm on the left goes back and forth. It grabs the disks and puts them in the 2 trays in them middle. It can burn 2 disks at a time. It also can above print labels on disks. It requires special disks that are printable on top. When done it drops them on the left. It drops rejected ones down the middle. The printing is very unique because you actually get to watch the printing with nothing in the way of your view. A tray holding the disk comes out and the arm has the ink cartridges on top and prints on the disk as it moves out. Normally you cant see the magic of printing happening but you can here. I was fascinated watching the first few. This machine saves a lot of time to allow it to print for say an hour by it self instead of taking many times longer by hand. I then stuffed the disks in sleeves.
This is their new digital press. They have had it just over 1 year. It is by Ricoh. Its the largest of its kind in south east idaho. It is what allows the media services to do almost everything in house. They found they were losing lots of money and times by sending large orders out of shop and then wait a week to get it back and have to pay shipping. The printer can do many things a smaller machine could not dream of doing. It can double side, staple and collate and few other nice things. It is about 12 feet long. Its is 3 segments. It has 4 toner drums and 1 for each color. It can do a double sides page ever 3 seconds as ive watched. This machine allows them to save money to afford other nice equipment.
It has a nice thing of a Fiery server. It allows it to store jobs done on it. That makes it easy to tell it to do the same job done recently again. Its a super printer and I know Robert said both alpha graphics and BYUI were going to come and look at it as they considered one also. Its a very versatile machine. I learn to operate it. You do many things as set the grams of the paper in the tray and it knows how to handle it.
February 27th: 9 hours
What did i do? Had a video shoot and assisted.
We spent 1/2 the day doing a video photo shoot. It was to make a video advertisement for the nursing department. There was video and still shots. I assisted with lighting and many other random things. Learned some about framing shots and pacing. We took the stills to be used for future materials. Robert planned to splice the video to cut it down to a few minutes from the hours of shooting. Gave good advise about the client wanting 1 thing and doing that but also suggesting other things you can use. That way both get what they want. Sort of sneaking in shots you think could work out better then showing them later. I sort of agree with it. The client is the boss but its possible to belief they are wrong in opinion but that if they saw what it looked like they would like it then giving them the final say. I have done that before. It works fairly well them seeing the difference side by side.
Here is the media services photo room. There are many back drops, reflectors, soft lights and tons more. I learn a big about how it all works. We use it every few weeks just when im there.
Here is the other side of the photo room. There are stands that can be set up and some props. There is a device we use to have the camera activate the flash from the lights hanging. It works well. Photography is something I want to learn more about and Robert teaches me from time to time. He explained that the basic art principles still apply and that is a good start. It made me think of Brother Huntsmans color theory and design 2 class. He said that most art classes should or could be called “x + design”. It made me think about this for photography. Basic things like rule of 3rds and framing are great starting points.
March 6th: 9 hours
What did i do? Learned about different tools and stocked.
There was not lots going on today. Just many little things. Updated some flyers, printed them out, trimmed them, shrink wrapped and delivered them. Did other such things. Learned more of how to use the different printers which are better at different things.
Here is the copy room. We stock it for the faculty and use it some times. I learned about many different papers and customer service supplying what they want and need. Sort paper and materials. Do a lot of tiding up around the shop today. Learn the importance of cleaning out trays that get clog in machines when you can and resupplying before you need to. I went through the spirals and inventoried them and found the inventory sheet was wrong in several spots. This meant they actually needed to restock some with in that week and others they had more than they needed for a while.
Here is the laminator. Its handy learning how to use it. Lamination has fallen out of style but still useful. We have a plastic like paper that has replaced lamination for many small jobs. Lamination stayed the same and other methods become cheaper. Also lamination takes more steps to print then laminate then trim. We do some lamination but not much.
March 13th: 9 hours
What did i do? Do some deliveries and make a card.
Make some deliveries to different departments. Also picked up donations from staples and brought paper back to the media services. They donate paper and many other products. Once all the others look though and take what they want we get free rain to use what ever we want. We get about a pallet of paper boxes. Some were damaged by being torn and dirty but most of it was usable. They have been donation lots of legal size lately. Sounds like few are using it any more and with much more digital work legal is going away. Staples seems to want to stop using legal size. I was to organize it, salvage what I could and cut it down to 8.5×11 instead of x14. The funny thing was I did this not to long ago and we just got an order specifically in this size. My boss Robert thought this funny because just about no one every requests legal size projects. We cut down some 11×17 for it though.
Here is a card I remade for one of their training programs. The original was lost and they wanted some changes. I remade it based off of paper copies we had. I did make a few minor changes to improve legibility with spacing, point size, and font choice. I had it not touch the edge so we could more affordably print them not needing a bleed putting more on per page. I also made some judgements removing some lines of content no longer needed and adjusting the point size to make it fit but not be cramped. Robert approved the changes I made and they were sent the digital draft. They approved it with no changes and we produced them. Just a reminder that even a simple thing as a card to fill out is important. It was to be for a very official purpose and needed to be correct and something that could be held onto for months and needed to work. Just to show the importance of even a simple job done right.
Here is where we put most finished orders for pick up. We put them with the price sheet details what costs were and why and who its for. Some times the more pressing jobs I will deliver if they need that day. Bigger projects that cant fit on the shelf we put by by it. Its interesting learning more of the business side of the media services with things like billing departments and giving a copy of all the pricing sheets every month to the business office.
March 20th: 9 hours
What did i do? Organize paper room.
I get there a bit early and find several production jobs to finish. Robert had to have an appointment and was a bit late and I find things to do. Without asking I get to work cutting them down to size with the crop marks and put them with the invoices for them. I then clean out the paper scrap trays for the several hole punchers, refill the paper in the trays, organize the copy room paper, refill the spirals and mark which were refilled and needing more of which and generally tiding up. Robert when he came was impressed I got to work on my own and didnt need specific direction on these things. We talk for a bit about how I’m doing as an intern and what I can improve on. It was a big confidence boost him saying im the best intern he has had of the several. He said he had some that if there was nothing to do would not look for things to do or come ask what needs to be done.
Here is part of the other stock room. Again it has the shelve rollers that saves room. I really like the rollers for more space and would like to have them my self. We organize the paper by size, color and finish. It all helps when we need paper for a job to quickly find what we need. The Ricoh printer has you put in the grams of the paper so it knows how to run it through luckily its a range of grams with about 6 categories. We also store some things besides paper.
Here is a bit more of the same paper room. By saving money the department has been able to afford many tools and extra things. By doing many things for them self they save money and reinvest it in the department. A few weeks ago I helped make a simple 1 high shelf to go on the top of one of the tables so we can store paper and supplies in it. This was cheaper than going and buying one. We get tools so we can do such things and that is also how we got tools by telling the school we could do some things our self if we had the tools. Robert and some one form IT installed all the smart class rooms on campus for about 1/2 the cost of professional. They needed tools for it and that is how they got much of this.
March 27th 9 hours
What did i do? Designed graduation invitations and produced them.
My wives cousin is graduation high school in May in Arizona and we volunteered to help with the invitations. They live in a tiny town of 1,000 people with little more than 1 gas station and the nearest place near the size of idaho falls is about an hour away. To help them save money and convenience I did it for them. Robert said that since I’m an intern and basically an employee I could do work for my self for cost of materials if I did the rest of the work. I was able to design several digital roughs for my wives cousin and email it to them. After showing they picked the version they wanted and we made some changes and sent again and they approved it. Working with family can be rough and has been every time. They can be very picky and get under your skin at points. I got it done and it turned out well. The biggest hard thing wanted was having text overlapping the schools large abbreviation and logo. I didnt want to do text over the cougar because it would like most text making 1 or both hard to see. I was able to convince them to have the text be dominant over the logo and at least change the outline on it from black to gray. I was able to trick them some what. I did what they asked for 1 version and also did it the way I thought would look better and also be easier to read. I showed them both. They did after seeing the 2 side by side agree with me to subdue the schools logo if the text was going to be over. I couldnt get them to budge from having text on top of image but thats what they wanted and was at least able to get a compromise on the colors and color intensity to allow more compromise.
Here are the graduation invitations. The right is the front side and at least the writing is seeable. The left is the back and again with less vibrant back colors the black shows up better. The bottom one is just make aware of the reception. It was less important as it will probably be thrown away after but allowed it to free up space for the main invitation as that could be kept for months or years on a fridge, wall or album. We then stuffed each in the envelops and put them in a box and mailed it off to them. They said they really liked it and were impressed. It maybe not be the best thing ive ever made but the client really does a lot to decide what they will allow and you can make suggestions but you cant completely go against them especially for family.
April 3rd 9 hours
What did i do? Learn to perforate paper and make a flayer.
Here is one of the hand cutters we use occasionally. I found it very interesting because it has different cutting blades with it. It has the standard straight edge and the one shown is for perforated cuts which is why it has gaps and also has blades that are flat for making fold lines. I used the perforated blade to cut down the middle of a few stacks of paper for scratch pads. It ended up taking way to long only cutting through a few pages at once. Then put them in the padding press and made more scratch pads. This cutter also has a nice clamp to hold the paper in place. It is on the bottom edge of the shot and a black squire you push down to clamp the paper then pull back to release. I really like the cutters with clamps. This one also had a guide to be put behind the left edge of the paper to know the exact size and also keep from slipping. Wish more cutters were nice like this one.
Robert and I overhauled the flyers for a department. We went through their previous ones and pamphlets for what content was still applicable and what we needed to change. The department went through an identity change in the last year and needed new things. This flyer was based off of the schools other flayers and there system. That was good place to start. Also I looked at other recent flyers to see what we could learn from them. I poured over the pictures we had on file and the departments previous printed materials. I came up with a few rough digitals and Robert and I worked together to do some edition on the information used. We submitted a copy. It came back and they ended up gutting the content they had given us for other content mostly written. This was annoying but its why we do a rough comp for the client so they can let us know if this is a direction they like and any major changes. We got new information to apply and ended up with this flyer. We did a lot to stream line it and make work with hierarchy to make levels of information with size, color, spacing and proximity. It turned out well but had many changes.